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Inbound Marketing 什麼是搏來客行銷?

Wikipedia的解釋:

Inbound marketing is a marketing strategy that focuses on getting found by customers. 是一種讓顧客自己找上門的行銷策略。

This sense is related to relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively). 可說是一種「關係行銷」或是「許可行銷」,行銷者以自力挣得顧客的青睞,而非傳統廣告方式去拉顧客。

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Google WebP 與傳統圖檔有何不同?

Google一直在致力於提升網路的效能而努力,在前面文章Google : Lets make the web faster提到,Google建議網站提昇程式的效能並利用工具找出效能的漏洞,在網站優化的要務 : 速度、速度、速度文章也說過許多如何提升網站效能的討論,近期Google又推出WebP圖檔格式,希望網路上的影像可以更加提升效能 …

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Semantic Web 與 Best Buy

我們在2007年的文章”Google的下一步是什麼?“,就已經談過Semantic Web ,說到目前大概只剩下一件事情Google還尚未把握的事情就是Semantic Web (語意網路),其實也不算說Google尚未把握,而是整體環境尚未成熟,什麼整體環境尚未成熟呢? 就是網路上的內容都還沒有使用結構化的描述方式來展現資料內容,也就是大多的網站都只能處理「給人看」的階段,而還沒有進行「給電腦看」的部份。

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Branded Entertainment 是什麼?

Branded Entertainment 依照字面翻譯的意思是「跟品牌有關的娛樂」,在Wikipedia上的解釋是: Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand’s marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. 簡單的說就是,以娛樂性的內容來傳達品牌的概念

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