分類: 網路行銷

Branded Entertainment 依照字面翻譯的意思是「跟品牌有關的娛樂」，在Wikipedia上的解釋是: Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand’s marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating […]